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宿学探路——青年创客视角下的研学平台构建与实施路径
Exploring the Construction and Implementation Path of Research and Study Platform from the Perspective of Young Makers —A Case Study of Suqian
发布时间：2026-04-09
作者: 张楠,邢旭敏,朱霞,周思彤 :宿迁学院 江苏宿迁;
摘要: “双减”背景下研学旅行成为素质教育重要载体，宿迁研学文旅产业虽有资源优势，却存在产品同质化、专业指导缺失等问题。本文从大学生创业视角出发，分析宿迁研学资源与市场需求，结合幼小学段调研数据，挖掘出市场供需缺口大、服务体系不完善等核心痛点，进而构建“宿学童乐”研学平台。该平台打造OMO运行模式，创新“研学+心理辅导”服务，设计分龄进阶课程与沉浸式主题活动，并以案例验证了实施可行性。平台有效整合本地资源、精准匹配教育需求，构建了协同育人新范式，为破解三、四线城市研学行业难题、推动地方教育与文旅经济协同发展提供了实践路径。
Abstract: Against the backdrop of the Double Reduction policy, study travel has become an important carrier of quality-oriented education. Although Suqian's study travel and cultural tourism industry boasts resource advantages, it is plagued by such problems as homogeneous products and lack of professional guidance. From the perspective of college student entrepreneurship, this paper analyzes Suqian's study travel resources and market demand, and identifies the core pain points including a huge gap between market supply and demand and an imperfect service system by combining the survey data of preschool and primary school groups. On this basis, the "Suxue Tongle" study travel platform is constructed. The platform builds an OMO operation mode, innovates the "study travel + psychological counseling" service, and designs age-graded progressive courses and immersive themed activities, whose feasibility of implementation is verified with specific cases. By effectively integrating local resources and accurately matching educational needs, the platform has established a new paradigm of collaborative education, providing a practical path for solving the development problems of the study travel industry in third and fourth-tier cities and promoting the coordinated development of local education and cultural tourism economy.
关键词: 研学平台；大学生创业；素质教育
Keywords: study travel platform; college student entrepreneurship; quality-oriented education