金融与风险管理
Finance and Risk Management
- 主办单位:東方陽光出版社有限公司
- ISSN:3080-9320(P)
- ISSN:3080-9339(O)
- 期刊分类:经济管理
- 出版周期:月刊
- 投稿量:0
- 浏览量:36
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广告公司智能化转型的探索与启示——以俄罗斯广告集团A公司为例
Exploration and Enlightenment of Intelligent Transformation in Advertising Companies: A Case Study of Russian Advertising Group A company
发布时间：2026-04-14
作者: Gioeva Alisiia :上海大学新闻传播学院 上海;
摘要: 在数字化和信息化浪潮的推动下，广告行业面临着前所未有的智能化转型需求。通过引入大数据分析、人工智能、机器学习等前沿技术，广告公司能够实现投放的精准化、创意的个性化以及效果的优化。本论文以俄罗斯广告公司A公司为研究对象，分析其在广告智能化转型中的创新路径和实施策略。研究发现，A公司通过自动化投放系统、数据分析技术和智能创意生成等手段，显著提升了广告传播效果和用户体验。通过深入探讨A公司的转型案例，本文总结了其成功经验及面临的挑战，为广告行业的智能化发展提供了有价值的启示。
Abstract: Driven by the wave of digitalization and informatization, the advertising industry is facing an unprecedented demand for intelligent transformation. By introducing cutting-edge technologies such as big data analytics, artificial intelligence and machine learning, advertising companies can achieve precise ad placement, personalized creativity and optimized effectiveness. This paper takes Russian advertising company A company as the research object, and analyzes its innovative path and implementation strategies in the intelligent transformation of advertising. The study finds that A company t has significantly improved advertising communication effects and user experience through automated delivery systems, data analytics technologies and intelligent creative generation. By deeply exploring A company’s transformation case, this paper summarizes its successful experience and challenges, providing valuable enlightenment for the intelligent development of the advertising industry.
关键词: 广告；企业；俄罗斯；全球
Keywords: advertising; enterprises; Russia; globalization