当代文学评论
Contemporary Literary Criticism
- 主办单位:東方陽光出版社有限公司
- ISSN:3104-560X(P)
- ISSN:3104-5618(O)
- 期刊分类:文学艺术
- 出版周期:月刊
- 投稿量:0
- 浏览量:60
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论新大众文艺与人民性重构——以电影《浪浪山小妖怪》为例
On New Mass Literature and Art and the Reconstruction of the Popular Character:A Case Study of the Animated Film Nobody
发布时间：2026-04-14
作者: 覃雅文 :昆明学院人文学院 云南昆明;
摘要: 在“新大众文艺”的理论视域下，动画电影《浪浪山小妖怪》提供了一个考察“人民性”当代重构的典型样本。本文从叙事视角、美学形式与产业实践三个维度，分析该片如何通过聚焦“无名之辈”、激活传统水墨美学、构建“电影+”产业生态，完成了对“人民性”内涵的重新定义。《浪浪山》的实践揭示了“新大众文艺”视域下“人民性”重构的三重张力：叙事上从“英雄中心”向“平民共情”的位移、美学上从“民族形式”向“技术赋能”的转化、产业上从“作品生产”向“IP生态”的扩展，从而为理解数字时代中国文艺的人民性表达提供了新的理论视角。
Abstract: Within the theoretical framework of “New Mass Literature and Art,” the animated film Nobody provides a representative case for examining the contemporary reconstruction of the “popular character.” This paper analyzes how the film redefines the popular character from three dimensions: narrative perspective, aesthetic form, and industrial practice—by focusing on “ordinary people,” revitalizing traditional ink-wash aesthetics through digital technology, and constructing a “film+” industrial ecosystem. The study finds that the practice of Nobody reveals three key tensions in the reconstruction of the popular character within the context of New Mass Literature and Art: a narrative shift from "hero-centeredness" to "empathy with ordinary people"； an aesthetic transformation from "national form" to "technology-empowered expression"； and an industrial expansion from "work production" to “IP ecosystem.” This case offers a new theoretical perspective for understanding the expression of the popular character in contemporary Chinese literature and art in the digital age.
关键词: 新大众文艺；人民性；动画电影；叙事转型；IP生态
Keywords: new mass literature and art; popular character; animated film; narrative transformation; IP ecosystem