当代文学评论
Contemporary Literary Criticism
- 主办单位:東方陽光出版社有限公司
- ISSN:3104-560X(P)
- ISSN:3104-5618(O)
- 期刊分类:文学艺术
- 出版周期:月刊
- 投稿量:0
- 浏览量:103
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微叙事视域下中国网络文学在泰国的传播机制
The Dissemination Mechanism of Chinese Online Literature in Thailand from the Perspective of Micro-Narrative
发布时间：2026-06-15
作者: 杜清榕 :湖南师范大学新闻与传播学院 湖南长沙; DU Qingrong :School of Journalism and Communication, Hunan Normal University Changsha;
摘要: 中国网络文学在泰国的广泛传播根植于中泰共享的文化心理与历史积淀，为故事接受奠定了亲近性基础。产业化输出与媒介融合构成了关键推动力，类型化作品与成熟商业模式经本土平台吸收，结合影视改编等跨媒介联动，显著扩大了传播效能。这一过程超越了文化产品的单向输出，更深层地激发了泰国本土创作生态的转型与创新，实现了从引入、转化到再输出的文化循环。由此可见，基于日常情感与类型叙事的微叙事能够有效促进文明间的对话与互鉴，为提升文化影响力提供了注重接受与共创的传播路径启示。
Abstract: The widespread dissemination of Chinese online literature in Thailand is rooted in the shared cultural psychology and historical accumulation between China and Thailand, which lays an affinity foundation for the reception of these stories. Industrialized export and media convergence serve as key driving forces. Typified works and mature business models are absorbed by local platforms and combined with cross-media integration such as film and television adaptations, which have significantly improved communication effectiveness. This process goes beyond the one-way export of cultural products; at a deeper level, it has promoted the transformation and innovation of Thailand’s local creative ecosystem, achieving a cultural cycle of introduction, transformation, and re-exportation. It shows that micro-narratives based on everyday emotions and genre storytelling can effectively facilitate dialogue and mutual learning among civilizations, offering a communication pathway for enhancing cultural influence, one that emphasizes reception and co-creation.
关键词: 跨文化传播；中国网络文学；微叙事；泰国；传播机制
Keywords: cross-cultural communication;Chinese online literature;micro-narrative; Thailand; communication mechanism