当代文学评论
Contemporary Literary Criticism
- 主办单位:東方陽光出版社有限公司
- ISSN:3104-560X(P)
- ISSN:3104-5618(O)
- 期刊分类:文学艺术
- 出版周期:月刊
- 投稿量:0
- 浏览量:103
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文旅短视频对城市形象的传播赋能
The Communication Empowerment of Urban Image via Cultural Tourism Short Videos
发布时间：2026-06-15
作者: 杜清榕 :湖南师范大学新闻与传播学院 湖南长沙; DU Qingrong :School of Journalism and Communication, Hunan Normal University Changsha;
摘要: 移动互联网时代，文旅短视频已成为城市形象传播的重要载体。它以地标建筑确立城市辨识，以街巷日常传递城市温度，以古迹遗存沉淀城市厚度，由此勾勒出城市的完整轮廓。在视听修辞层面，第一人称视角拉近观众的心理距离，快剪手法以高光时刻的密集排列强化记忆锚点，音画配合则统一直观的城市情绪基调。在传播机制层面，形成内容生产、体验活化与消费转化的闭环。文旅短视频对城市形象的赋能效应，依赖于内容、形式与传播三者的协同。归根结底，真实的城市生活质感与文化厚度，是其持续赋能的根本基础。
Abstract: In the mobile internet era, cultural tourism short videos have evolved into a pivotal vehicle for urban image communication. Such videos construct urban identity through iconic landmarks, convey humanistic warmth via daily streetscapes, and embody historical depth with cultural relics, jointly shaping a rounded urban profile. From the perspective of audio-visual rhetoric, the first-person narrative narrows psychological distance with audiences; fast-paced editing strengthens memory anchors by condensing highlight moments; and the harmony of sound and imagery unifies the intuitive emotional tone of a city. In terms of communication mechanisms, they form a closed loop covering content creation, experiential engagement and consumption transformation. The empowering effect of cultural tourism short videos on urban image relies on the synergistic integration of content, form and dissemination channels. Ultimately, the authentic lifestyle and cultural connotation of a city serve as the fundamental foundation for sustainable communication empowerment.
关键词: 文旅短视频；城市形象；传播赋能
Keywords: cultural tourism short videos; urban image; communication empowerment