智能教育与教学
Journal of Intelligent Education and Teaching
- 主办单位:東方陽光出版社有限公司
- ISSN:3080-8405(P)
- ISSN:3080-8413(O)
- 期刊分类:教育科学
- 出版周期:月刊
- 投稿量:0
- 浏览量:43
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人工智能视域下数字人播音主持赋能中华优秀传统文化传播与路径研究
Research on How Digital Humans as Announcers and Hosts Can Enhance the Dissemination of China,s Excellent Traditional Culture from the Perspective of Artificial Intelligence
发布时间：2026-07-17
作者: 赵彬如 :四川电影电视学院 四川成都; ZHAO Binru :Sichuan Film and Television University , Chengdu , Sichuan Province;
摘要: 本文以数字人播音主持为研究对象,聚焦其赋能中华优秀传统文化传播的路径问题。采用案例分析与文献研究法,选取典型数字人播音文化传播项目进行对比分析,数字人播音主持在传统文化场景复现、多模态叙事建构、跨圈层传播触达三个维度具有显著效能,但在情感共鸣、文化语境还原及受众认同方面仍存在局限。基于此,本文提出以技术驱动为前提,将内容深耕使受众共创的融合路径,为数字人技术与传统文化传播的深度结合提供参考与实践借鉴。
Abstract: This study focuses on digital human broadcasting and hosting as a research subject , examining how they facilitate the dissemination of China,s outstanding traditional culture. Using case analysis and literature review methods , the study com- pares representative digital human cultural communication projects and finds that digital human broadcasting demonstrates sig- nificant effectiveness in three dimensions : recreation of traditional cultural settings , construction of multimodal narratives , and cross - cultural reach ; however , limitations remain in terms of emotional resonance , cultural context restoration , and audience engagement. Based on these findings , the paper proposes an integration approach grounded in technological advancement that emphasizes content refinement to foster audience co - creation , providing insights and practical guidance for the deep integra- tion of digital human technology with traditional cultural communication.
关键词: 人工智能;数字人播音主持;中华优秀传统文化
Keywords: Artificial Intelligence ; Digital Human News Anchors ; Excellent Traditional Chinese Culture