金融与风险管理
Finance and Risk Management
- 主办单位:東方陽光出版社有限公司
- ISSN:3080-9320(P)
- ISSN:3080-9339(O)
- 期刊分类:经济管理
- 出版周期:月刊
- 投稿量:0
- 浏览量:122
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“双碳”目标驱动下的区域农产品品牌升级路径——以恩施富硒茶为例
The Upgrade Path of Regional Agricultural Products' Brands Driven by the "Carbon Neutrality" Goal -- Taking Enshi Selenium-Rich Tea as an Example
发布时间：2026-07-21
作者: 陈思屹 ,陈梦缘 ,彭雨濛 :武汉东湖学院 湖北武汉; CHEN Siyi ,CHEN Mengyuan ,PENG Yumeng :Wuhan Donghu University, Wuhan;
摘要: 在“双碳”目标与乡村振兴战略驱动下，恩施富硒茶品牌面临低碳标准缺失、认证空白、营销脱节等绿色转型障碍。本文从生产、品牌、认证、传播、体验五个环节提出构建碳足迹监测体系、打造“富硒+低碳”双标识、探索碳中和认证分步路径、实施数字化绿色营销、开发沉浸式低碳茶旅体验等升级路径。研究认为，打造“富硒+低碳”双标识、构建数字化绿色营销体系、开发沉浸式低碳体验等创新策略，可为区域农产品绿色品牌建设提供可操作参考。
Abstract: Driven by the "dual carbon" goal and the rural revitalization strategy, the Enshi selenium-rich tea brand is facing obstacles in green transformation such as the lack of low-carbon standards, certification gaps, and marketing disconnection. This article proposes upgrading paths from five aspects: establishing a carbon footprint monitoring system, creating a "selenium-rich + low-carbon" dual logo, exploring a step-by-step path for carbon neutrality certification, implementing digital green marketing, and developing immersive low-carbon tea tourism experiences. The study suggests that creating a "selenium-rich + low-carbon" dual logo, building a digital green marketing system, and developing immersive low-carbon experiences, among other innovative strategies, can provide operational references for the construction of regional agricultural product green brands.
关键词: 双碳目标；恩施富硒茶；品牌升级；碳中和；绿色转型
Keywords: dual carbon goal; Enshi selenium-rich tea; brand upgrade; carbon neutrality; Green transformation