金融与风险管理
Finance and Risk Management
- 主办单位:東方陽光出版社有限公司
- ISSN:3080-9320(P)
- ISSN:3080-9339(O)
- 期刊分类:经济管理
- 出版周期:月刊
- 投稿量:0
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文化经济视域下学生播客运营中听众黏性优化策略研究
Research on Strategies for Enhancing Listener Engagement in Student Podcast Operations from the Perspective of Cultural Economics
发布时间：2026-07-21
作者: 赵彬如 :四川电影电视学院 四川成都; ZHAO Binru :Sichuan Film and Television University, Chengdu;
摘要: 播客作为文化经济的新兴载体，已成为大学生文化消费与内容生产的重要形态，然而学生播客普遍面临听众黏性不足的困境，其根源在于文化资本转化效率低下与符号消费需求错位。本研究以文化经济理论为视域，选取学生播客为样本，运用内容分析法与实践调查法，分析学生播客的文化资本构成与听众黏性的关联机制，本研究将提出当前学生播客存在文化同质化严重、亚文化认同建构不足、符号消费吸引力弱等问题的应对方案，提出文化资本积累、亚文化圈层运营、符号价值提升三维度的听众黏性优化策略，为学生播客的可持续运营提供理论参考。
Abstract: As an emerging platform in the cultural economy, podcasts have become a significant form of cultural consumption and content creation among college students. However, student podcasts generally face the challenge of low listener engagement, stemming from inefficient transformation of cultural capital and misalignment with symbolic consumption demands. Drawing on cultural economics theory and using student podcasts as a case study, this research employs content analysis and field investigation methods to examine the relationship between cultural capital composition and listener engagement. The study proposes solutions to prevalent issues in student podcasts—including severe cultural homogenization, inadequate subcultural identity construction, and weak appeal in symbolic consumption—and outlines three-dimensional strategies for enhancing listener engagement: cultural capital accumulation, subcultural community cultivation, and value enhancement of symbolic elements, providing theoretical insights for sustainable development of student podcast operations.
关键词: 文化经济；学生播客；听众黏性优化
Keywords: cultural economy; student podcasts; listener engagement optimization