当代文学评论
Contemporary Literary Criticism
- Publisher:Eastern Sunshine Publishing House Limited
- ISSN Print:3104-560X(P)
- ISSN Online:3104-5618(O)
- Subject Category:Literature & Arts
- Publication Frequency:Monthly
- Submissions:0
- Views:416
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非遗活化视域下百色麽乜文创产业化路径探究
Exploration of the Industrialization Path of Baise Mo-Mie Cultural and Creative Products under the Perspective of Intangible Cultural Heritage Vitalization
Published: 2026-11-12
Author: 王婉君 ,梁彬棋 ,覃濛 ,陈洁 ,岑炫范 :百色学院地球科学与工程学院 广西百色; WANG Wanjun ,LIANG Binqi ,QIN Meng ,CHEN Jie ,CEN Xuanfan :School of Earth Sciences and Engineering, Baise University, Baise;
Chinese Abstract: 百色麽乜为广西区级非物质文化遗产，承载壮族创世神话、端午民俗及草药文化。本文以“百变麽乜”大创项目为实证案例，采用田野调研、案例分析、市场试销方法，梳理麽乜产业现实困境，总结项目实践成果，从产品标准化、IP运营、校政企协同育人、跨境文旅融合维度提出优化路径。研究认为，麽乜文创产业化应坚守技艺、民俗、药用价值内核，构建多元融合发展模式，为桂西少数民族手工非遗活态传承提供实践参考。
Abstract: Baise Mo Mie is a Guangxi Provincial Intangible Cultural Heritage, carrying the Zhuang ethnic group's creation myths, Dragon Boat Festival customs, and herbal medicine culture. Taking the 'Hundred Changes Mo Mie' Innovation Project as an empirical case, this paper employs field research, case analysis, and market trial sales methods to the current predicaments of the Mo Mie industry, summarize the practical achievements of the project, and propose optimization paths from the dimensions of product standardization, IP operation, school-government-enterprise collaborative talent cultivation, and cross-border cultural and tourism integration. The study holds that the cultural and creative industrialization of Mo Mie should adhere to its core of craftsmanship, folk customs, and medicinal value, construct a diversified integrated development model, and provide practical reference for the living inheritance of handicraft intangible cultural heritage of ethnic minorities in western Guangxi.
Chinese Keywords: 麽乜；非遗活化；文创产业化；跨界开发；乡村振兴
Keywords: Mòmié;Intangible Cultural Heritage Vitalization; cultural and creative industrialization;cross-industry development;Rural Revitalization