当代文学评论
Contemporary Literary Criticism
- Publisher:Eastern Sunshine Publishing House Limited
- ISSN Print:3104-560X(P)
- ISSN Online:3104-5618(O)
- Subject Category:Literature & Arts
- Publication Frequency:Monthly
- Submissions:0
- Views:284
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京津冀地区文旅外语翻译规范与国际传播路径研究
Research on Foreign‑Language Translation Norms and International Communication Paths for Cultural Tourism in the Beijing‑Tianjin‑Hebei Region
Published: 2026-09-22
Author: 刘燕岚 ,郭淑敏 ,吴雨霏 :唐山师范学院 河北唐山; LIU Yanlan ,GUO Shumin ,WU Yufei :Tangshan Normal University,Tangshan;
Chinese Abstract: 京津冀地区作为华夏文明核心承载区与国家级文旅协同发展示范区，汇聚了古都文化、滨海文化、民俗文化、红色文化等多元文旅资源，是中国北方对外文化交流与国际旅游传播的核心窗口。文旅外语翻译是地域文化对外输出的核心载体，翻译的规范性、精准性与适配性直接决定区域文旅国际传播效能。当前，京津冀文旅外语翻译存在标准不统一、文化转译失真等问题，制约了区域文旅品牌的国际化塑造。本文以跨文化传播理论、生态翻译学为支撑，系统梳理京津冀文旅外语翻译与国际传播现状，从区域协同、技术赋能、叙事创新、渠道拓展四个角度探索文旅国际传播优化路径，提升京津冀文化的国际辨识度与影响力。
Abstract: As a core inheritor of Chinese civilization and a national‑level demonstration zone for coordinated cultural‑tourism development, the Beijing‑Tianjin‑Hebei region embraces diverse cultural‑tourism resources such as ancient‑capital culture, coastal culture, folk‑custom culture and red culture. It functions as a vital window for international cultural exchange and tourism communication in northern China. Foreign‑language translation for cultural tourism constitutes the core carrier for external output of regional culture. Its standardization, accuracy and appropriateness directly govern the effectiveness of international communication for regional cultural tourism. Currently, foreign‑language translation for cultural tourism in the Beijing‑Tianjin‑Hebei region suffers from inconsistent standards and distorted cultural transference, which impedes the international branding of regional cultural tourism. Drawing on cross‑cultural communication theory and eco‑translatology, this paper systematically reviews the status quo of foreign‑language translation and international communication of cultural tourism in the Beijing‑Tianjin‑Hebei region. It explores optimized paths for international cultural‑tourism communication from four perspectives: regional coordination, technology empowerment, narrative innovation and channel expansion, so as to strengthen the international recognition and influence of Beijing‑Tianjin‑Hebei culture.
Chinese Keywords: 京津冀；文旅融合；外语翻译规范；国际传播；跨文化传播
Keywords: Beijing-Tianjin-Hebei; culture-tourism integration; foreign-language translation norms; international communication; cross-cultural communication