当代文学评论
Contemporary Literary Criticism
- Publisher:Eastern Sunshine Publishing House Limited
- ISSN Print:3104-560X(P)
- ISSN Online:3104-5618(O)
- Subject Category:Literature & Arts
- Publication Frequency:Monthly
- Submissions:0
- Views:284
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跨文化视域下《哪吒之魔童闹海》的传播特点与启示探赜
An Exploration of the Communication Characteristics and Implications of Ne Zha:Demon Child Conquers the Sea(Ne Zha 2) from a Cross-Cultural Perspective
Published: 2026-09-22
Author: 乔永美 :西南民族大学新闻传播学院 四川成都; QIAO Yongmei :School of Journalism and Communication, Southwest Minzu University, Chengdu;
Chinese Abstract: 全球化背景下，国产动画电影的跨文化传播成为讲述中国故事、传递文化价值的关键途径。本文以现象级动画电影《哪吒之魔童闹海》作为考察对象，从跨文化角度入手，探究它在传播过程中的革新特点、实际难题和改善途径。通过“叙述革新精研”“多种传播渠道”等方式，创建起传统IP的现代传播范例，并成功达成东方神话向世界范围的转化。但是，仍然碰到文化环境差异所造成的人物形象错解，传统道德观和当代讲述方式不匹配出现的价值断层，视觉符号悬浮表现出的意义分散这些深层次的困难。对此，本文给出分层传播体系、叙事逻辑重构以及技术赋能美学这些建议，在跨文化传播时做到从“符号展现”迈向“价值共鸣”。
Abstract: Against the backdrop of globalisation, the cross-cultural dissemination of Chinese animated films has become a key means of telling Chinese stories and conveying cultural values. This paper takes the phenomenon-level animated film Ne Zha:Demon Child Conquers the Sea(Ne Zha 2) as its subject of study, adopting a cross-cultural perspective to explore its innovative characteristics, practical challenges and avenues for improvement during the dissemination process. Through ‘in-depth analysis of narrative innovation’ and ‘diverse dissemination channels’, it has established a modern model for the dissemination of traditional intellectual property (IP) and successfully facilitated the global adaptation of Eastern mythology. However, it still encounters profound challenges, such as misinterpretations of character portrayals arising from differences in cultural contexts, a disconnect in values caused by the mismatch between traditional moral values and contemporary storytelling methods, and a fragmentation of meaning resulting from the detached presentation of visual symbols. In response, this paper offers recommendations including a tiered dissemination system, the reconstruction of narrative logic, and technology-enabled aesthetics, aiming to transition from ‘symbolic representation’ to ‘shared resonance of values’ in cross-cultural communication.
Chinese Keywords: 跨文化传播；《哪吒之魔童闹海》；国产动画电影；文化符号；传播策略
Keywords: cross-cultural communication; Ne Zha:Demon Child Conquers the Sea(Ne Zha 2); Chinese animated film; cultural symbols; communication strategies