当代文学评论
Contemporary Literary Criticism
- Publisher:Eastern Sunshine Publishing House Limited
- ISSN Print:3104-560X(P)
- ISSN Online:3104-5618(O)
- Subject Category:Literature & Arts
- Publication Frequency:Monthly
- Submissions:0
- Views:284
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彩灯文创产品创新设计路径与传播模式研究
Research on Innovative Design Pathways and Communication Models for Color Light Cultural and Creative Products
Published: 2026-09-22
Author: 陈智 :四川轻化工大学 四川自贡; CHEN Zhi :Sichuan University of Science and Engineering, Zigong;
Chinese Abstract: 在文旅融合与数字技术双重驱动的时代背景下，传统彩灯文化的当代转化已成为非遗保护与文化产业发展的重要命题。本文以自贡彩灯文化创意产业为核心研究对象，围绕“彩灯文创产品创新设计路径与传播模式”这一主题，系统探讨了文化表征体系构建、非遗本真性与创新设计平衡、传统工艺与数字技术融合等关键理论问题，深入分析了从“节庆传播”到“日常传播”、从“线下灯会”到“线上线下融合”的传播模式创新路径。研究表明，通过构建“文化基因提取—设计符号转译—技术融合创新”的三阶设计路径，以及“场景化—数字化—国际化”的三维传播矩阵，能够有效推动自贡彩灯从传统“节庆展品”向“日常用品”“文化商品”“数字产品”转型，为非遗文创产业的可持续发展提供理论支撑与实践范式。
Abstract: Against the backdrop of dual drivers—cultural tourism integration and digital technology—the contemporary transformation of traditional lantern culture has become a pivotal issue in intangible cultural heritage preservation and cultural industry development. Focusing on Zigong lantern culture's creative industries as the core research subject, this study systematically explores key theoretical questions such as cultural representation system construction, balancing intangible heritage authenticity with innovative design, and the integration of traditional craftsmanship with digital technology. It delves into innovative pathways for shifting from "festival-based dissemination" to "daily-life dissemination," and from "offline lantern festivals" to "online-offline hybrid formats." The research demonstrates that by establishing a three-stage design pathway—"cultural gene extraction—design symbol translation—technological integration innovation"—and a three-dimensional dissemination matrix—"scenario-based—digital—international"—it can effectively facilitate the transformation of Zigong lanterns from traditional "festival exhibits" to "daily-use items," "cultural commodities," and "digital products." This provides theoretical support and practical paradigms for the sustainable development of intangible cultural heritage creative industries.
Chinese Keywords: 彩灯文创产品；创新设计路径；传播模式；文旅融合
Keywords: colorful light cultural and creative products; innovative design pathways; communication models; cultural tourism integration